A unique approach to client services . . .
Media Planning & Buying
Reaching the right people at the right price by analyzing the available media, negotiating the best price, and building strong relationships with the media.
Maximizing media placements by understanding what audience key editors and influencers reach, identifying their needs, and delivering information and assets to them in a timely manner.
Telling our clients’ stories by writing compelling press releases, whitepapers, customer stories, by-line articles — even custom publishing magazines and e-newsletters. Every client has interesting news and information; writing about it should be just as interesting. Samples.
Product Positioning & Core Messaging
Understanding customer needs and how products fulfill and developing positioning and messaging to support the product or service. This is the foundation of all marketing communication.
Creating interesting advertising — print, online or broadcast — that moves people to action and delivering metrics to understand the most effective message and medium for the message.
Interacting with customers, the press, or your distribution partners is key. Events provide a great opportunity to build relationships, whether they be product launches, press summits, or web briefings.